Health tourism, rejenuative ayurvedic treatments, destination ayurveda. Persons are travelling to healthcare destinations for taking ayurvedic treatment in speciality centres. Kerala is situated between the ever green western ghats in the east and deep blue arabian sea in the west and it is a beautiful landscape, showing unique geographical diversity distinct from other states of india. About 1012 years back, kerala started with the task of promoting ayurveda on a larger scale. Ayurveda in kerala best destinations to go for treatment. Discover information about popular ayurveda health and treatment centers in kerala. Medical tourism in keralachallenges and scope citeseerx. The word ayur literally means life and veda means the science of knowledge. The backwaters in kerala are a chain of brackish lagoons and lakes lying parallel to the arabian sea coast known as the malabar coast. Many wellness and ayurvedic treatments are offered to the tourists as a part of kerala travel packages. Backwater tourism is centered mostly around alappuzha, kollam and kumarakom. Its the science of life, health and longevity and the.
Ayurveda ayus life and ved knowledge is considered a practical science of life based on the eternal wisdom of people who acquired knowledge through experience and meditation. As part of this treatment medicated oil, herbs, milk, and special diet are used to cure all types of aliments. The system that is applicable universally is based on celebrated texts that discuss all forms of science like biology, toxicology and subjects like philosophy and theology. Ayurveda is an ancient holistic mode of cure and many people from across the world appreciate its naturopathic way of treatment. Ayurveda treatments in kerala kerala ayurveda systems. Kerala ayurveda tourism popular ayurveda health centres in kerala. More and more hospitals are joining hands with the tourism industry to benefit their services. Ayurvedic treatment in india has been growing at a tremendous rate in the recent times because of the fact that the cost of treatment is on the lower side as compared to the other countries of the. Kerala has a number of natural herbs such as aswagandha, amalki, katphal. Alleppey luxury resorts kerala backwater resort packages. Kerala with its vast stretches of backwaters, lush greenery, balmy beaches and salubrious climate. Travel brings lot of changes weather, food, water, time zone.
The state is all set for a leap in medical tourism. Kerala ayurveda, ayurveda in kerala, kerala ayurveda tour. Tourists flock to india for ayurveda treatments travel. It is a holistic 144 treatment that has no side effects and hence. For people who wish to undergo ayurvedic therapies and massages to revitalize their body and regain their lost energy can get good treatments at cochin. Along with this, if you want to add a dash of thrill in your trip. Thus, ayurveda is the art of healing and prolonging life.
Competition and need for distinctive positioning of kerala s product. Electricity tariff subsidy for specified tourism projects iv8 v. Ayurveda uses natural therapies to treat an individual in order to attain the perfect balance of body, mind and soul. As revealed in the ayurveda, the three most important. Ayurveda in wayanad kerala kerala has emerged as a popular ayurveda tourism destination because of the numerous ayurveda treatment centers and resorts providing highquality health care. Blessed with lush tropical vegetation fed by two annual monsoons it is truly abundant in nature with sprawling plantations and paddy fields. Discovered in the enchanting land of india some 5000 years ago and deeply rooted in the vedic culture, ayurveda is an ancient science of healing that harmonizes the mind, body and soul. In the decades that followed, kerala tourism was able to transform itself into one of the niche holiday destinations in india. Kerala is a narrow fertile state on the southwestern coast of india.
Kerala ayurvedam kerala, kerala tourism, kerala news. Employment generated by tourism in india tourism industry provides employment to about 2 corers of people in india. Highlights of the kerala ayurveda tour includes leisurely days at an ayurveda resort, sightseeing of the city cochin, overnight cruise at the scenic backwaters, sunbathing at the beautiful beach of kovalam etc. Kerala has its traditional medical systems like ayurveda, sidha, naturopathy, panchakarma, kalari, etc. Today keralas public health care system employs 1,500 ayurveda doctors and patients can choose between western medicine, homeopathy and ayurveda. This study aims to profile the tourists visiting kerala for ayurvedic treatment and to identify. The natural herbs and oils used in the therapy are of great medicinal value as is said in the vedic literature on ayurveda. Kerala tourism development corporation ltds performance. Kerala is the foremost state in india that realized the potential of ayurvedic health tourism and has widely marketed it throughout the state. Kerala has a strong bond with ayurveda which has lasted for years. Kerala ayurveda, kerala ayurveda tour, kerala ayurveda tour.
Miracles like paralysed people walking, incurable diseases cured etc. With the kerala trip guide, you can get more details about the fairs and festivals of the state. Kerala has a number of ayurveda treatment centres which offer various packages. An enchanting backwater destination of kerala kollam will remain incomplete unless you try the rejuvenating and holistic healing experience of ayurveda in kollam ayurveda packages in alappuzha nesting on a scenic island of alleppey in gods own country, kerala, alleppey offers you a perfect backdrop for a rejuvenating ayurveda experience. The high priority for health in kerala is bound to make this relatively new aspect of tourism into a multi crore industry in future.
Kerala rightfully claims a rich heritage and tradition in this science of life and prides itself on offering authentic ayurvedic treatment. Consumers of ayurveda tourism are diverse and the international tourists coming to india is also increasing year by year. Museum communicates the different stages of developments of ayurveda. The oldest system of medicine in the world, ayurveda, had evolved from the erstwhile period of the vedas. Jet lag it happens when you travel eastwest or westeast i. Kerala ayurveda,kerela tourism kerala kerala tourism. In a research article by manoj p k 2010 19, tourism in kerala. Health tourism hub for ayurveda international journal of.
Onam is a time for sports and festivities and in keralawhere onethird of the area is low lying, covered with canals, lakes, and backwatersthe people take to their boats and country crafts to celebrate colorful aquatic festivals are organized along the sacred river pampa. Ayurveda tourism in kerala tripenticer ayurveda packages. This holistic system has its emphasis on both prevention and cure of many serious diseases. Keralas backwaters is the most popular tourist attraction of kerala which enhance the kerala tourism to a large scale. National as well as international acceptance of ayurvedic healing has definitely widened up the bounds and prospects of ayurveda tourism. Perception towards ayurvedic tourist special reference towards. If you continue browsing the site, you agree to the use of cookies on this website.
Medical treatment combined with leisure activities, fun and fitness. Kathakali, kutiyattam, mohiniyaattam, thullal and panchavaadyam. Book best kerala ayurveda tour packages at simonsholidays. Kerala s backwaters is the most popular tourist attraction of kerala which enhance the kerala tourism to a large scale. Tourist attractions around ayur bethaniya hospital, thrissur. Kerala is usually marketed as a health destination for its allopathy, ayurveda, dental packages.
Kerala ayurvedam ayurveda is the ancient system of natural and holistic healing that originated in india some 5000 years ago. Kerala kalamandalam 20 km away from ayur bethaniya ayurveda hospital. Ayurveda college thiruvananthapuram, directorate of indian systems of medicine, reputed and classified wellness resorts in the private sector as well as from the published research reports on health tourism. May 22, 2014 ayurveda for the travelers works on principle of 3 doshas in body and the imbalance of these. The role of health tourism on tourism development in kerala state. Kerala is bounded on the west by the arabian sea and protected on the east by the western ghats. Covid19 kerala tourism opens help desks in state capital, districts. This paper covers the various aspects of ayurvedic tourism in. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Advantages enjoyed by kerala in offering ayurveda as a tourism product. As more hospitals, clinics and medical services spring up in kerala, they have increasingly made ties with the tourism industry. This has fuelled internal migration to kerala for lowend jobs, even as keralites have emigratedmostly to the gulf countriesin search of better. Ayurveda harmony of body, mind and soul keralatourism. Gods own country which was once regarded as a place for relaxing and unwinding is also becoming a popular destination for achieving health, particularly in the realms of allopathy, ayurveda and dentistry.
Aggressive marketing campaigns launched by the kerala tourism development corporationthe government agency that oversees tourism prospects of the statelaid the foundation for the growth of the tourism industry. Kerala is one of the best ayurveda tourism destinations in india. Kerala, kerala tourism development corporation, govt. Kerala has turned into a major hot spot for foreign tourists. Kerala kalamandalam is the premier public institution in india imparting training in and conducting performances of the classical arts of kerala viz. Kerala ayurveda tourism popular ayurveda health centres. Houseboat or kettuvallam rides in the backwaters are a major tourist attraction. The authorities have taken measures to reap the benefits of it and include ayurveda as a part of medical tourism.
Kerala, gods own country, has numerous lures to charm travellers. Its objective conceptualization leads to the establishment of kerala ayurveda museum as angadipetty, the registered trade mark under trade marks registry, government of india. Medical tourism is like any leisure product where apart from travel package, one gets medical treatment at the best hospitals. Ayurveda kerala tourism ayurveda tourism as can be understood from the name is a form of tourism that involves ayurvedic treatment to the tourists. Kerala ayurveda tourism popular ayurveda health centres in. Sprouted in the pristine land of india some 5000 years ago, ayurveda, the science of life and longevity, is the oldest healthcare system in the world and it combines the profound thoughts of medicine and philosophy with kerala ayurveda tour. The medical tourists undergo health restorative treatments of a combination of. Ayurveda, yoga, acupuncture, herbal oil massage, nature therapies, and some. Kerala responsible ayurveda tourism educational resource krater is a new initiative to provide. The god that made kerala had green thumbs and is a gift of sea and mountains. Ayurveda for the travelers tips from kerala inditales.
However tamil nadu hold the second position in attracting foreign tourists. In kerala ayurveda is not just a healthcare system but it is a part and parcel of every aspect of life, in kerala. Medical tourism is marketed along with allopathy,ayurveda, dental and other health packages. Common symptoms include loss of appetite, disturbed sleep, headache, and constipation. People from all over the world flock here to rejuvenate their mind, body and soul with some soul soothing ayurvedic treatments available in many ayurvedic centres and resorts dotted here what is ayurveda. Ayurveda health centres classified by kerala tourism. Kerala ayurveda is famous for its 5 prolonged treatment, named as panchakarma.
Kerala ayurveda kerala cruise, kerala houseboat cruise. About kerala, kerala tour, kerala tour packages, kerala tourism. Backwater tourism is centered mostly around of kerala like alleppey, kumarakom, ashtamudi lake, kollam and bekal. Ministry of tourism launches stranded in india portal to help foreign tourists stuck in various parts of india. Tourism policy english 2012 ecotourism society of india. Kerala tourism issues 11point guidelines for benefit of tourists. The striking feature of healthcare industry in india is its potential to grow at a much faster rate in the foreseeable future. Ayurveda medical health tourism in kerala, india providers.
The term ayurveda is coined out of ayu meaning life and veda representing knowledge. Kerala has carried the tradition of ayurveda through the years with utmost dedication. Currently there are about 1,000 houseboats in keralan backwaters from basic to luxury resembling floating minipalaces. Ayurveda briefly explains the knowledge of the dos and donts one has to follow, which flavors the well being of each individual to lead a healthy, happy. The book titled kerala tourism statistics 2017, prepared by the research and statistics division of the department of tourism, covers data pertaining to international and domestic tourist inflow, the key markets, trends in tourist arrival and earnings from tourism.
Rejuvenate your body, mind and soul with ayurveda, the oldest natural medical system in the world developed by the great ascetics of ancient india. Kerala ayurveda is a blissful attraction of south india. Its the science of life, health and longevity and the oldest form of medicine in the world. Ayurveda is popular in uk, france, spain, italy, germany and few gul f. It never happens when you travel northsouth no matter how long the journey is. Thus, the southern states per capita income is 60% higher than indias average. There has been a spontaneous growth in kerala for ayurveda which has no competition in the whole world. One of the major aspects of tourism in kerala is the ayurveda. With its systematic means of detoxification as enshrined in the process of panchakarma, it proves to be a better option if the affected individuals try to avail of its beneficial methodologies by participating in one of its curative centers. In this prevailing situation, health tourism has emerged as a separate industry with incredible potential. Kerala ayurveda centre punnamada ayurvedic resort makes sure that the practice of ayurveda is done to maintain the mind, body and soul. A classic text on medicine, the ashtangahridaya, is the foundation on which ayurveda is based. A study of the imperatives and impediments with focus on ecotourism, the tourism sector in kerala state in india is analysed in. About kerala, kerala tour, kerala tour packages, kerala.
Ayurveda tourism scope of ayurveda tourism ayurveda tour. Boat races held during festival seasons are also a major tourist. Munnar tour packages, kerala ayurveda packages, munnar. Department of tourism, government of kerala 2011 unique products like backwater tourism and ayurveda emerged as the innovation of tourism industry which attained international recognition. Kerala tourism policy and initiatives taken by kerala government to promote tourism. Tourism policy english 2012 ecotourism society of india esoi. Boat races held during festival seasons are also a major tourist attraction which is. Keralas equable climate, natural abundance of forests with a wealth of herbs and medicinal plants, and the cool monsoon season june november are best suited for ayurvedas curative and restorative packages. Indonesia and less than half of philippines from tourism in comparison. Boat races held during festival seasons are also a major tourist attraction which is also a great promoter of kerala tourism. Keralas high gdp and productivity figures with higher development figures is often dubbed the kerala phenomenon or the kerala model of development by economists, political scientists, and sociologists. Kerala ayurveda, kerala ayurveda tour, kerala ayurveda. India has originated as one of the most important hubs for medical tourism.
Ayurveda, literally meaning the science of life, has originated from the rig vedic era around 2000 bc. People from all over the world flock here to rejuvenate their mind, body and soul with some soul soothing ayurvedic treatments available in many ayurvedic centres and resorts dotted here. Medical tourism in india, ayurveda linkedin slideshare. Muralidhar and others published ayurvedic tourism in india. From treatments like uzhichil and pizhichil to curing illnesses like arthritis to beauty massages for the skin and hair. The treatments here includes the plant based medicines including cardamom and cinnamon, apart from those basic ayurvedic treatments of tulsi, neem, turmeric and other herbal oils and products. The kerala ayurveda academy kaa invites you to embark on a journey into the world of ayurveda, where you will discover a profound potential for health and wellbeing offered by a timeproven, harmonious and holistic healthcare system.
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